One of possible drivers of the Bitcoin price is its popularity. Simply put, increasing interest in the currency, connected with a simple way of actually investing in it, leads to increasing demand and thus increasing prices. To quantify the interest in the store bitcoin Bitcoin, we utilize Google and Wikipedia engines search queries for the word “Bitcoin”. It is obviously difficult to distinguish between various motives of internet users searching for information about the Bitcoin. BTC in some other meanings also stands for Because They Can which is kind of used as a code word. The list of information that crypto projects are required to share with the public is relatively slim and does not include many aspects that are already customarily included in white papers. Most importantly, the regulation does not require white papers to explain the project’s ‘tokenomics’ (the distribution and vesting schedule of tokens). From a consumer protection perspective, tokenomics is extremely important, as it informs consumers about the number of tokens held by the project team and privileged investors and how quickly these tokens can be sold in the market for profit, which can have a significant effect on the price of the token.